AUDIENCE TARGETING
Audience Targeting Categories
PubMatic Activate's full third-party audience taxonomy — over 100 data providers — expert-categorised by AgentTIM into the campaign objectives that actually matter for iGaming and sports betting media buying. Pick a targeting objective below to see the segments behind it.
Why this matters
Every category here can be layered onto AgentTIM's screened app inventory to build a compliant, precisely-targeted media plan — the same audience-plus-inventory pairing our team has been running for iGaming clients for 12+ years.
Targeting Categories
Choose a targeting objective
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Fetching AgentTIM's curated iGaming & sports audience taxonomy…
