Founder-Led Accountability
You work directly with the people who built the technology — not account managers reading from a deck. Decisions move fast and ownership is clear.
You found our not so secret Agent. Welcome! I'm Luke Zgaga, founder of That's It Media and developer of AgentTIM. For 12 years I've worked at the sharp end of performance marketing for some of the most regulated brands in gaming — managing over €50M in acquisition spend across tier-one casino and sportsbook operators.
The same problems kept coming up: opaque inventory, weak age controls, unattributable spend, and agencies that go quiet when results slip. So in 2025 I built something better.
AgentTIM is an AI-driven media-buying system built on one promise — campaigns that pay back fast. It operates like a senior trader embedded in your growth team, running 24/7 across thousands of placements, with real-time data driving every decision.
Most agencies treat compliance as a blocker. We treat it as infrastructure, critical to the overall achitecture of your performance marketing stack. We build brand safety into the system from day one.
OLD WORLD PAINS VS. AGENTTIM FIXES
| Blind buys on mystery exchanges | Placement-level transparency on every impression. |
| Kids' apps slipping through filters | Dual-layer 18+ gate + proprietary age-inference bot. |
| CPM-based bidding that never hits ROI | ROAS-driven buying adjusted in real time. |
| "How's performance?" emails | Live audit logs and dashboards your CFO will love. |
| One-size-fits-all media plans | Domain-level plans built by an LLM trained on €50M of gaming data. |
You work directly with the people who built the technology — not account managers reading from a deck. Decisions move fast and ownership is clear.
In-app supply offers up to 20× the scale of Meta and Google combined. Most brands haven't touched it. We know exactly where to look.
18+ category whitelisting, NLP-powered age inference on every App Store listing, and a live risk matrix — so tier-1 brands stay protected and tier-2/3 brands can push further, with full visibility.
Every Euro is traced from impression to ROAS. Budgets shift on big data and performance signals. Rapid A/B tesing and scaling baked into every media buy.
MMP events, ad-network telemetry, and inventory signals are pulled into a single vector database, AgentTIM's Core. Every placement is tracked and scored in real time for its probability of generating a profitable conversion. Poor inventory gets cut fast, winners scale rapidly.
Momentum detectors and our in-house built bidding algorithm steer the media buying. Fluid media buying and budget management moving spends to what's working — cutting CPAs by 30–40% and delivering documented 5× returns for key clients.
Every spend decision, placement, and performance metric is logged and available for advertisers. Your finance team and compliance officers get exactly what they need, without chasing anyone.
If you're spending on media and not seeing clear, attributable returns — we should talk.
We build growth systems with measurable KPIs, full spend transparency, and results that hold up to scrutiny.