AUDIENCE TARGETING

Audience Targeting Categories

PubMatic Activate's full third-party audience taxonomy — over 100 data providers — expert-categorised by AgentTIM into the campaign objectives that actually matter for iGaming and sports betting media buying. Pick a targeting objective below to see the segments behind it.

Why this matters Every category here can be layered onto AgentTIM's screened app inventory to build a compliant, precisely-targeted media plan — the same audience-plus-inventory pairing our team has been running for iGaming clients for 12+ years.

Targeting Categories

Curated Segments
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Targeting Categories
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Data Providers
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Avg Data CPM
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